Sabbin Fasaha da Kasuwa Sun Haifar da Hauhawar Kasuwa, Kamfanonin China Sun Haifar da Hauhawar
Saboda buƙatar da ake da ita a fannin na'urorin lantarki na masu amfani da kayayyaki, motoci, da kuma fannin likitanci, masana'antar OLED (Organic Light-Emitting Diode) ta duniya tana fuskantar sabon ci gaba. Tare da ci gaba da ci gaba a fannin fasaha da kuma faɗaɗa yanayin aikace-aikace, kasuwa tana nuna babban ƙarfin aiki yayin da take fuskantar ƙalubale kamar matsalolin farashi da rayuwa. Ga muhimman abubuwan da ke daidaita masana'antar OLED ta yanzu.
1. Girman Kasuwa: Ci gaban Bukatu Mai Fashewa, Masana'antun China Sun Samu Rabon Kasuwa
A cewar sabon rahoto daga kamfanin bincike kan kasuwa Omdia, ana sa ran jigilar kayan OLED na duniya zai kai na'urori miliyan 980 a shekarar 2023, karuwar kashi 18% a shekara bayan shekara, inda girman kasuwa ya zarce dala biliyan 50. Wayoyin hannu har yanzu sun kasance mafi girman aikace-aikacen, wanda ya kai kusan kashi 70% na kasuwa, amma nunin motoci, kayan sawa, da kuma na'urorin talabijin suna karuwa sosai.
Abin lura shi ne, kamfanonin China suna rage karfin kamfanonin Koriya ta Kudu cikin sauri. BOE da CSOT sun rage farashin samarwa sosai ta hanyar saka hannun jari a layin samar da OLED na Gen 8.6. A rabin farko na shekarar 2023, bangarorin OLED na kasar Sin sun kai kashi 25% na kasuwar duniya, daga kashi 15% a shekarar 2020, yayin da jimillar kason Samsung Display da LG Display ya ragu zuwa kashi 65%.
2. Sabbin Sabbin Fasaha: Na'urorin OLED masu sassauƙa da bayyanannu sun ɗauki matsayi mai mahimmanci, an magance ƙalubalen tsawon rai
Shahararrun wayoyin komai da ruwanka masu naɗewa daga Samsung, Huawei, da OPPO ya haifar da ci gaba a fannin fasahar OLED mai sassauƙa. A kwata na uku na shekarar 2023, kamfanin kera Visionox na kasar Sin ya gabatar da wani tsari mai sassauƙa na allo mai "hannu mara sumul", wanda ya kai tsawon rai na tsawon zagayowar sama da miliyan 1, wanda ya yi gogayya da manyan samfuran Samsung.Kwanan nan LG Display ta bayyana talabijin na OLED mai haske na farko a duniya mai inci 77 tare da bayyana gaskiya kashi 40%, wanda ke nufin nunin kasuwanci da kasuwannin dillalai masu tsada. BOE ta kuma yi amfani da fasahar OLED mai haske a tagogi na ƙarƙashin ƙasa, wanda hakan ya ba da damar hulɗar bayanai mai ƙarfi.Domin magance matsalar "ƙonewa," kamfanin kayan Amurka UDC ya ƙirƙiro wani sabon ƙarni na kayan shuɗi mai siffar phosphorescent, yana da'awar tsawaita tsawon rayuwar allo zuwa sama da awanni 100,000. JOLED na Japan ya gabatar da fasahar OLED da aka buga, wanda ke rage yawan amfani da makamashi da kashi 30%.
3. Yanayin Aikace-aikace: Fadadawa Mai Bambanci daga Kayan Lantarki na Masu Amfani zuwa Fagen Motoci da Likitanci
Mercedes-Benz da BYD suna amfani da OLEDs don fitilun baya masu faɗi, dashboards masu lanƙwasa, da AR-HUDs (Augmented Reality Head-Up Nuni). Babban bambanci da sassaucin OLED suna taimakawa wajen ƙirƙirar abubuwan da suka shafi "wayo mai kyau".Kamfanin Sony ya ƙaddamar da na'urorin duba fuska na OLED, wanda ke amfani da ainihin kwaikwayon launi don zama misali ga kayan aikin tiyata marasa amfani.Kamfanin Apple yana shirin amfani da fasahar OLED mai kama da ta zamani a cikin iPad Pro na 2024, wanda zai samar da haske mai yawa da kuma rage yawan amfani da wutar lantarki.
4. Kalubale da Damuwa: Kudi, Tsarin Samar da Kayayyaki, da Matsi na Muhalli
Duk da kyakkyawan hangen nesa, masana'antar OLED tana fuskantar ƙalubale da yawa:
Ƙarancin yawan amfanin da ake samu ga manyan allunan OLED yana sa farashin talabijin ya yi tsada. Gasar da ke tsakanin fasahar QD-OLED ta Samsung da fasahar WOLED ta LG ita ma tana haifar da haɗarin saka hannun jari ga masana'antun.
Kamfanonin Amurka, Japan, da Koriya ta Kudu ne suka mamaye muhimman kayayyakin OLED, kamar su yadudduka masu fitar da haske na halitta da kuma manne mai siririn fim, har yanzu kamfanonin Amurka, Japan, da Koriya ta Kudu ne ke mamaye su. Masana'antun kasar Sin suna bukatar hanzarta hanyoyin da za su maye gurbinsu a cikin gida.
Amfani da karafa masu ƙarancin ƙarfi da sinadarai masu narkewa a masana'antu ya jawo hankali daga ƙungiyoyin muhalli. Tarayyar Turai tana shirin haɗa OLEDs a cikin "Sabuwar Dokar Baturi," wanda ke buƙatar bayyana sawun carbon gaba ɗaya a cikin zagayowar rayuwa.
5. Hasashen Nan Gaba: Gasar da aka Ƙaru daga MicroLED, Kasuwannin da ke Tasowa a Matsayin Injinan Ci Gaba
Masana'antar OLED ta koma daga 'matakin tabbatar da fasaha' zuwa 'matakin sikelin kasuwanci,'" in ji David Hsieh, Babban Mai Bincike a DisplaySearch. "A cikin shekaru uku masu zuwa, duk wanda zai iya daidaita farashi, aiki, da dorewa zai mamaye ƙarni na gaba na fasahar nuni." Yayin da sarkar samar da kayayyaki ta duniya ke zurfafa haɗin kai, wannan juyin juya halin gani wanda OLEDs ke jagoranta yana sake fasalin yanayin gasa na masana'antar nuni a hankali.
Lokacin Saƙo: Maris-11-2025